Universal Studios Home Entertainment announced it will being offering movies in both Blu-ray and DVD formats on a single disc starting in January 2010, In an effort to spur sales. The company stated that these dual-format discs, called “Flipper” Discs, will allow consumers to upgrade their media collection at their own pace.
At first I really didn’t understand this decision. I mean, if studios plan on offering both formats of the same media as one package why would they start by calling it an old 60's reference to lassie in water "flipper"
Then I and realized “Flipper” was just the wildly creative marketing team’s name for the new media disc format according to Universal's News Release.
The first films to get the “Flipper” Disc treatment are actually The Bourne Trilogy. Each individually packaged film in the series will have a Blu-ray format on one side and a DVD format on the other. Both sides will still contain bonus features and extras like you’d expect to find in single-format discs.
